Rebranding google summer of code

Issue with current brand:
a) Google summer of code as a brand is communicating to only coders.

Software = code + design + much more.
Google Code-In is including non-code like documentation, user experience research inside it. But the target students for those jobs are not coders. Hence the brand should become

Google summer of software
=
Google summer of code + design + much more.

b) Google summer of code has suffered major renaming. See its history

Google highly open participation contest
Google summer of code
Google Code-In
Next what ?

Brand name is limiting its growth.

b) While targeting non coders, especially designers, the brand needs to be well designed.
The communication to them like web banners or posters or t-shirts needs to be well designed.

Solution "Design for open source"

A web page to facilitate design students and teachers to work for open source projects at academic level is conceptualized. The content is prepared. This would have three major sections:

a) regular design requests for open source projects
b) education about open source to design schools
c) articles

Other services should be
a) moderated addition of fresh design requests
b) rss or email updates to visitors

This web page needs hosting ( possible with wordpress ).
This web page needs visibility among design schools

Solution OpenNeed

Open Need as a philosophy can become working in some tangible form.

Philosophy: "Open source solution follows open need expression"

Dissatisfaction with existing publication design software. publication design process is not stressed or obvious or encouraged in Indesign or Scribus. Publication design decisions logic can be expressed visually.

Solution analysis summer of design

Benefits:

• Can be suggested to Google and become reality.
• Attracts design students because of stipend and Google job possibility

Demerits:

• 
  

Summer of design 2011

Summer of design is the extension of Summer of code sponsored by Google.

What?

Summer internship for design students working on open source software projects.

Design students will be working on the design aspects of the softwares.

Each project or project design feature will look for a design intern under a design mentor.

Whys?

Design for open source softwares.

Improve the user experience of open source softwares.

Stipend
Contributing to commons( Essentials added to commons reduce monopoly )
Potential job at Google
Software knowledge


Know open source history, culture
Developers started it.
Design needs singular vision - 

The visual identity of this summer of design.
Time line of summer of design and process.
(The process of this summer of design.)
Promotional posters.

• First stop open source and next stop is google.
• Flight hop to open source and next destination is google.
• Step one open source and step two google.
• What did you do during open source revolution daddy ? Developer dad:I coded, What did you do during open source revolution daddy ? Designer dad: blank.

Collaterals for pre-application talk for the potential sponsors(Google).

List of Open source projects: User experience design mentor: Design intern responsibilities:

• Graphic user interface development for new projects
• Graphic user interface redesign for existing projects
• Graphic user interface addition to existing projects
• Publication design and illustration (Operating system bible) for fedora operating system
• Regional digital typeface design for ubuntu OS, Fedora OS.
• Designing marketing collaterals(CD/DVD covers, Tshirt design, posters, banners) for fedora, ubuntu studio, gimp, 
• 2D art(animated characters and tiles) for The goblin and the butterfly
• 3D modeller (Maya/3DSMAX/Blender) for Trinity
• Graphic design ( User interface, logo and website) for OpenRCON
• Designing the installer/setup program of opit browser
• Visual identity for open source portal HumanPortal

Jury feedback

Sanjay: What is the one message that you are telling designers ?
Sanjay: How does the open source economy works ?
Sanjay: Do you think the comic book will work in NID ?
Sanjay: Open source is for developers why should designers care ?

Tridha: Why the word "Gratis" in the animation film ? Will it work in Indian scenario ?
Tridha: Stuck during solution generation

Rupesh: There are no tangibles

Compiled solution strategies

TO BE UPDATED