Rebranding google summer of code

Issue with current brand:
a) Google summer of code as a brand is communicating to only coders.

Software = code + design + much more.
Google Code-In is including non-code like documentation, user experience research inside it. But the target students for those jobs are not coders. Hence the brand should become

Google summer of software
=
Google summer of code + design + much more.

b) Google summer of code has suffered major renaming. See its history

Google highly open participation contest
Google summer of code
Google Code-In
Next what ?

Brand name is limiting its growth.

b) While targeting non coders, especially designers, the brand needs to be well designed.
The communication to them like web banners or posters or t-shirts needs to be well designed.

Solution "Design for open source"

A web page to facilitate design students and teachers to work for open source projects at academic level is conceptualized. The content is prepared. This would have three major sections:

a) regular design requests for open source projects
b) education about open source to design schools
c) articles

Other services should be
a) moderated addition of fresh design requests
b) rss or email updates to visitors

This web page needs hosting ( possible with wordpress ).
This web page needs visibility among design schools