Rebranding google summer of code

Issue with current brand:
a) Google summer of code as a brand is communicating to only coders.

Software = code + design + much more.
Google Code-In is including non-code like documentation, user experience research inside it. But the target students for those jobs are not coders. Hence the brand should become

Google summer of software
=
Google summer of code + design + much more.

b) Google summer of code has suffered major renaming. See its history

Google highly open participation contest
Google summer of code
Google Code-In
Next what ?

Brand name is limiting its growth.

b) While targeting non coders, especially designers, the brand needs to be well designed.
The communication to them like web banners or posters or t-shirts needs to be well designed.